{"id":223666,"date":"2026-04-08T18:27:10","date_gmt":"2026-04-08T16:27:10","guid":{"rendered":"https:\/\/forward-5.stijlweb.nl\/?page_id=223666"},"modified":"2026-07-24T11:10:54","modified_gmt":"2026-07-24T09:10:54","slug":"make-and-tech","status":"publish","type":"page","link":"https:\/\/www.forwardmarketing.nl\/en\/maak-en-tech\/","title":{"rendered":"Make and tech"},"content":{"rendered":"
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For whom<\/p>\n<\/div><\/div>\n\n

Marketing for the Make & Tech<\/span><\/h1>\n<\/div><\/div>\n\n

The world of companies with a technical core product or service is undergoing rapid changes. Traditional communication methods such as trade fairs, trade journals, and direct sales are becoming increasingly ineffective due to increasing digitalisation. Therefore, you need a partner who understands your playing field, thinks along with you, and provides advice.<\/span><\/p>\n<\/div><\/div>\n\n

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This is your company<\/a><\/div>\n\n
Why change is necessary<\/a><\/div>\n<\/div>\n<\/div>\n\n
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Is your company a tech company? <\/h2><\/div><\/div>\n\n

Then this might sound familiar:<\/h2>\n<\/div><\/div>\n\n

Your company works with a technical (complex) product, and translating that technical knowledge for the target audience is often a challenge.<\/p>\n

Additionally, you probably have a relatively small (niche) target audience, so you can't reach many people either.<\/p>\n

Finally, there is a long customer journey (from initial contact to deal), which can range anywhere from 3 months to 5 years.<\/p>\n

Do you recognise your company? Then we know how to help you.\u00a0<\/p>\n<\/div><\/div>\n\n

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Read our white paper<\/a><\/div>\n\n
Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n
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Your company has a<\/h4><\/div>
Technically complex product<\/div><\/div><\/div><\/div>
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Your company has a<\/h4><\/div>
Relatively small target group<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>\n\n
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Your company has a<\/h4><\/div>
Long customer journey \n(from initial contact to deal)<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Google reviews<\/p>\n<\/div><\/div>

Our customers speak<\/h2><\/div><\/div>
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Turn change into your advantage<\/h2><\/div><\/div>\n\n

This digitalisation is crucial, especially for marketing.<\/h2><\/div><\/div>\n\n

This is due to several factors:<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Target audience rejuvenation<\/h3><\/div><\/div>\n\n

The rejuvenation of target audiences (40 and over) who are used to digital and get their information online. They will orient themselves online faster and more frequently, even before they contact you or your sales staff.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Expectations of existing and new customers <\/h3><\/div><\/div>\n\n

The expectations of existing and new customers <\/span>for digital information transfer has changed, so you must move with it.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Increased competition<\/h3><\/div><\/div>\n\n

The increased competition due to the global acceptance of video meetings, especially since the outbreak of COVID-19. This has led to more competition from Asia, which you must arm yourself against.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Need for a clear and attractive company profile<\/h3><\/div><\/div>\n\n

Both online and offline, you must present yourself attractively. Not only to (potential) customers but also to (potential) new employees.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Retaining and attracting staff and customers is essential for a company's success, with clear positioning and a distinctive story being important for communicating both internally and externally with staff, customers, prospects, and suppliers.<\/p>\n<\/div><\/div>\n\n

Our approach<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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For over 20 years, we have been helping customers grow<\/h2><\/div><\/div>

Our customers give us an average of<\/p>\n<\/div><\/div>

\uf005<\/span><\/div>

8,2 \/ 10<\/p>\n<\/div><\/div>

in our satisfaction survey and a<\/p>\n<\/div><\/div>

\uf1a0<\/span><\/div>

4,7 \/ 5<\/p>\n<\/div><\/div>

on Google<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\n\t\t\t\t\t\t
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\n\t\t\t\t\t\"Mavom\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Doxis\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"CF\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Viking\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Dynamic\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Lagooni\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Tempo\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Primevision\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Toshiba\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"The\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Activate\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Kontent\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"HWI\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Boers\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Staka\n\t\t\t\t<\/div><\/div>
\n\t\t\t\t\t\"Rema\n\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-223666","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/pages\/223666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/comments?post=223666"}],"version-history":[{"count":105,"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/pages\/223666\/revisions"}],"predecessor-version":[{"id":227273,"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/pages\/223666\/revisions\/227273"}],"wp:attachment":[{"href":"https:\/\/www.forwardmarketing.nl\/en\/wp-json\/wp\/v2\/media?parent=223666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}