Our customers speak
Lagooni Case Study
"I really like the little bit of sparring in the collaboration."
'We’ve now been working together for several years and know each other inside out. Forward Marketing has a great team of people, which fits in well with our own company. Despite the completely different activities we’re involved in, we have a lot in common.‘
‘The support that we were going to create for me a year ago has met my expectations.’
I really appreciate the sparring in collaboration. Otherwise, you're on your own when it comes to pursuing certain directions, but you also need the expertise of others for that. You don't always have that yourself. It's great when someone takes that on, which also aligns with your vision.’
Corine van Koppen, Commercial Director
Situation
Over Lagooni
Lagooni BV was founded in 2008 by Paul Kampshoff. Paul is a passionate industrial designer with a high spinal cord injury (C6/C7). Faced with the need for a shower-toilet wheelchair for himself – one that simply did not exist – inspiration struck and he developed the Lagooni shower-toilet wheelchair. A comfortable alternative to ‘one-size-fits-all’ shower-toilet wheelchairs.
Lagooni's mission is to improve independence and comfort for people with physical disabilities, using their custom-made shower wheelchairs, manufactured from quality materials such as aluminium and stainless steel.
Approach & solution
It all started with search engine optimisation
At the start of our collaboration, Forward Marketing began work on search engine optimisation. This gradually expanded to include a new website, and we have now taken a few more steps forward: Forward Marketing now manages our social media accounts entirely, and we draw up strategic plans together.
After social media and strategy, positioning too
To set Lagooni even more clearly apart from the competition, a positioning session was held. This positioning exercise resulted in a unique, distinctive and appealing message, which can be used for both marketing and sales.
New website
Due to Lagooni’s repositioning and continued growth, the website is once again in need of an update. Forward Marketing is currently building the new website, which will directly incorporate Lagooni’s repositioning. It will also feature a refreshed and consistent design.
Added value
The added value according to Lagooni
Expertise ""If you want to outsource your marketing and are looking for expertise across several areas, it’s difficult to find a single in-house marketer who can handle it all. We’ve given this some thought here at Lagooni too, but a partnership like this is the perfect solution.""
Bring in a specialist ""Hiring an in-house specialist is quite a commitment; they command a substantial salary and may not have expertise in all the specialist areas you require. Furthermore, you have no one to fall back on if your in-house marketer falls ill.""
Team of specialists "Forward has a team of specialists, and a new/different marketer/specialist sheds a different light on our business activities. I'm also learning to better articulate what we want to achieve and what's important to Lagooni."
"After years of working together, we can now read and write with each other."
Future
How does Lagooni see the future?
If you’re looking for a dedicated and enthusiastic team to handle your online marketing, and you want people with expertise, then you should definitely get in touch with Forward Marketing. You’ll be convinced in no time.”
“Together, we hope to achieve a few more milestones.” At the very least, we hope to see some growth as a result of the work Forward Marketing is doing for Lagooni. We hope to expand the markets we have in mind. We’d be delighted if that were to happen.
