Roweco Case Study

Strategy according to the ‘topic cluster model’

The strategy is paramount to arriving at a good solution. The strategy we have applied is the ‘topic cluster model’. By placing ‘pillar content’ centrally and gathering similar clusters around it thematically, a coherent logical whole is created, which is logical for Google's robots and for website visitors. By connecting pillar content and topic clusters with internal links, a powerful cluster is created that focuses on one specific topic. To implement this strategy effectively, we collected all URLs found on the website for each topic. Subsequently, we assessed which content was still missing to create a complete whole. Missing puzzle pieces, in the form of new content, were filled in. Finally, the new pages were re-indexed via Search Console, so that Google also received the signal to evaluate the new content, including internal links, and to give it a place in the rankings.