Our customers speak
CF Industrial Case Study
"The collaboration feels like a true partnership, CF Industrial feels completely taken care of"
""Thanks to our close collaboration over the past few months, Forward Marketing now understands exactly what we mean. You’re an external agency, but you’re able to operate as an integral part of the organisation.""
“You are not a flash in the pan. We also see ourselves as a party that enters into partnerships with past experience. That experience serves as the foundation for future long-term partnerships that should yield profitability.”
When asked: ”What would you say to someone considering joining forces with us?", Maxim replied: "Do it!!" (with two exclamation marks).”
Maxim den Outer, General Manager CFI
Situation
Over CF Industrial
CF Industrial, founded by two innovative brothers, began by developing filters to remove unpleasant odours from spray mists. It has since grown to become the market leader in carbon filters.
They offer unparalleled expertise, customisation, and proactive solutions for clients, even in the early stages of construction plans. With their Dutch origins, bespoke approach, and high quality, they are a reliable choice for engineering firms and large installers looking for innovative carbon filter solutions. The company is committed to providing the best filter solutions for every situation.
Approach & solution
From thorough analysis to strategic plan
Forward Marketing adopted a thorough approach. Following an in-depth analysis of CF Industrial, its customers, competitors and the market, they developed a bespoke strategic plan. Among other things, this plan involved creating a strong brand identity.
New brand profiling
With a new brand profiling, you'll now stand out with CF Industrial!
Brand creation and development. CF Industrial now has a clear and consistent brand profile, enabling them to stand out from the competition.
Brandbook
A comprehensive brand book has been created, clearly defining CF Industrial's vision, mission, values, and USPs. This document serves as the foundation for all future marketing activities.
"What would you say to someone considering doing business with us? Do it!!"
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How CF Industrial's growth ambition was brought to life with consistent brand profiling
