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Prime Vision Case Study

Complete Prime Vision support, van new website for support from the marketing team

For whom

Prime Vision

Marketing

SEO, SEA,
LinkedIn campaigns,
Strategic support

Market / Sector

software

Website

Design & Build
new website

"The efficiency is fine, professional and to the point"

''The collaboration is going very well. They listen to us carefully and are able to adapt quickly. Thanks to the regular fortnightly meetings with our point of contact at Forward Marketing, we are constantly assessing what is and isn’t working, and which new developments might be of interest to Prime Vision.'’

The collaboration is going very pleasantly

They listen to us carefully and are able to respond quickly. Thanks to the regular fortnightly meetings with our point of contact at Forward Marketing, we are constantly assessing what works and what doesn’t, and which new developments might be of interest to Prime Vision.

‘Online is too complex to manage everything yourself, and that’s why it’s great to have a partner who takes that burden off your shoulders.’

Developments are moving fast

'If you want to delve into it properly, you need a lot of knowledge. We cannot accommodate multiple marketers, each for their own area of expertise, and that is why this partnership is good for us as an organisation.’

Patrick Wieggers and Ellen Brender à Brandis – de Bles, Prime Vision

Situation

Over Prime Vision

Prime Vision is a global leader in the field of computer vision integration and robotics for logistics and fulfilment. As an award-winning company, Prime Vision designs and integrates solutions using the latest recognition, identification and robotics techniques to optimise the automation of sorting processes.

Prime Vision focuses on large parcel companies, postal operators, distribution centres and e-commerce companies with large warehouses. Prime Vision creates software for everything that enables you to improve processes through vision.

The collaboration with Forward Marketing involves the two marketers at Prime Vision, Patrick Wieggers and Ellen Brender à Brandis – de Bles.

The challenge

Improving the user experience of the website

Prime Vision was looking for a partner that could help with the challenge of improving the user experience of the then website. The structure and user-friendliness of the website needed to be improved.

After shortlisting various companies, we were really impressed by Forward Marketing’s insights into account-based marketing. Although this wasn’t initially the reason why Prime Vision got in touch with Forward Marketing, it turned out to be exactly what we needed. In doing so, they discovered something they hadn’t yet been working on, and hadn’t even realised they needed.

Approach & solution

Starting with the basics

Forward Marketing started by going back to basics to find out who Prime Vision really is and what we stand for. A number of sessions and interviews were held with various members of the team, and a competitive analysis was also carried out.

Advice & plan for online marketing

A report containing recommendations was then drawn up, after which Forward Marketing set to work on the online marketing channels: SEO, SEA and LinkedIn campaigns.

Developing a new website

Finally, last year Forward Marketing also completed the design and development of the current website. To this end, we held a series of preliminary sessions to determine how we would tailor the website to the various target audiences. Based on this, a plan was drawn up and the new website was built.

Keep optimising

At the moment, we are busy further optimising the conversions on the website, optimising the SEO and maintaining email marketing.

Added value

The added value according to Prime Vision

"The knowledge of our organisation and the in-depth knowledge of marketing is a key asset."

"Work is taken off your hands ’for Prime Vision, and there’s a single point of contact (a marketing specialist). They ensure it reaches the right person, which gives us the impression that it’s actually being acted upon.’

It's the combination of knowledge we need, but cannot have in-house.’

"It is nice that you have a partner who takes the weight off your shoulders"

Future

How does Prime Vision see the future

Prime Vision is optimistic about the future alongside Forward Marketing. For companies considering working with Forward Marketing, Patrick and Ellen would like to say the following:

“Start by having a cup of coffee with Nico and his team. Get to know the people behind Forward Marketing first. If it feels right, then explore together the ways in which Forward Marketing could help you move forward. In terms of knowledge, experience and, ultimately, results and objectives, Forward Marketing can certainly help you to follow ‘the right path’ step by step.”

I want that too!

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