Our customers speak

Stainalloy Case Study

Construction of a custom multilingual website as a foundation for growth

For whom

Stainalloy

Website

Design & build website

Market / Sector

Oil and gas sector, energy generation and the desalination sector

""Forward Marketing has built a website for Stainalloy, and we’re very pleased with it.""

""A pleasure to work with. Forward Marketing has built a website for Stainalloy that we’re very pleased with. The site offers an excellent, functional user experience and features a design that really stands out from run-of-the-mill websites. It’s not only visually striking, but also practical and well thought-out.".

Furthermore, they possess a great deal of knowledge and a good understanding of the manufacturing industry, which allowed them to precisely gauge what would suit us.

We therefore look back with satisfaction on the realisation process.

Marjolein van Herel, marketer for Stainalloy

Situation

Over Stainalloy

Stainalloy is a global project partner and supplier of exotic steel pipes, fittings, flanges and related products. They serve the oil and gas sector, power generation and the desalination sector.

The challenge

Stainalloy had an outdated website

To support the recently implemented marketing strategy and realise growth ambitions, a new, targeted online foundation was necessary.

The request was clear: the new website had to generate leads and play a more prominent role in the customer journey.

Approach & solution

The solution: a flexible, future-proof website 

In close collaboration with the Stainalloy marketer, we have developed a flexible, future-proof website.

Purpose-driven design

The website now fully reflects the corporate identity and tells the company's story. The structure is intuitive and clear, with prominent Calls to Action (CTAs).

Product information

We implemented a WooCommerce catalogue to provide a lot of useful product information in a structured way. This ensures ease of use for potential customers.

Added value central

The site highlights not only the high-quality products and materials, but also the additional project management services and the team's expertise. Quality in both product and service is central.

Unique collaboration

The customer chose to fill in the content themselves, while we provided the technical aspects and strategic advice in the areas of UX design, web development, and marketing.

Result

The result: a website as the foundation for growth

Stainalloy now boasts a modern website that supports sales, provides customers with the right information, and is fully prepared for future expansions. It is the solid foundation needed to further drive Stainalloy's growth.

"Not only visually striking, but also practical and well-thought-out"

We therefore look back with satisfaction on the realisation process

Download

Download case study 

A new website that better matched the professionalism and new corporate identity of the company.

I want that too!

Contact Alex

Email address
Let us know what's on your mind. Do you have a question for us? Feel free to ask...