Our customers speak
Case Study: Tempo Drums & Rolls
""Forward Marketing is a no-nonsense organisation and they’re doing a good job""
""The collaboration is seen as a positive and enjoyable experience. Forward Marketing is a no-nonsense organisation and handles things well."”
“The marketer has a good feel for how we tick, which makes it easy to switch gears. It is also nice that you came by the open house during our 35th anniversary.”
“The energy you have and project is lovely to work with. In addition, the drive and insights for innovation that you possess are good and you show initiative in that regard.”
Niels ter Hofstede: Managing Director, Tempo Trommels & Rollen
Situation
Overhead Trommels & Rollers
Since 1988, Tempo Trommels & Rollen has been a specialist in custom-making conveyor rollers, drums and trough sets for various industries. Their services go beyond simply supplying products; they help companies to improve their logistic processes and to
optimise.
Approach & solution
Strategy / Process
First, a positioning session was set up on-site together with the client. After 3 sessions with various employees from different departments, we gathered the most valuable insights from multiple perspectives.
Session 1
- Who is/are the specific target audience(s) that Tempo Trommels & Rollen wants to appeal to on the website?
- Identifying the DMU (Decision Making Unit). Who internally decides and influences the choice among Tempo's customers to actually purchase a product from Tempo Trommels & Rollen? By mapping these individuals and their challenges, we gain a clear picture of this group and how they arrive at a decision.
- Customer journey mapped per target group.
- Purchase motives of the various members within the DMU and the different phases of the customer journey mapped out.
- Developing personas.
Session 2
- Who are the competitors of Tempo Trommels & Rollen?
- How does Tempo Drums & Rollers distinguish itself from the competition? (Mapping USPs).
- Translating the USPs (Unique Selling Points) into UBRs (Unique Buying Reasons).
Session 3
- Results of the online surveys conducted by Forward Marketing following sessions 1 and 2.
- Sharing the choice of marketing messages.
- Selection of the channels that yield the highest returns / have the most potential for the customer.
- Which documents do we want to use to inform the visitors?.
- Discussing the results of the online marketing research.
Outcome of sessions: market positioning
The sessions outlined above resulted in a market positioning strategy for Tempo Trommels & Rollen. A strategist and a marketer from Forward Marketing were present at each session to document the proceedings and conclusions.
Starting a new website
As soon as we had finalised the migration plan (moving the content from the old website to the new one), we started building the website.
Results
Results
Design and development of new website in 3 different languages
190+ productsheet downloads.
85+ sales qualified leads via contact and quotation forms.
+27% organic growth of the follower counts on LinkedIn
How do we arrive at these results?
- LinkedIn Consistent reporting.
- Building brand awareness & reach.
- Google My Business posts for local visibility.
- International SEO optimisations to make the website easier to find.
"The marketer has a good feel for how we tick, making it easy to work together."
Download
Download case study
With a new multilingual website, Tempo trommels & Rollen is now rolling across the border!
